Fresh Rice

The word Basmati origins from ancient Sanskrit and translates literally as “The Fragrant One”. The words “Bas” means aroma, while “Mati” can be translated as a queen or a princess. Like Bordeaux wines, Parmigiano cheese, Champagne and Shiraz Carpets, Basmati is a geographical indicator, grown only in the Punjab region covering Pakistan and India. 

The Basmati variety of rice is called the “King of Rice” with an undisputed supremacy across the world. Basmati grows only in the foothills of the Himalayas, in the region of Punjab. The rice has a unique aroma, extra length, slender grain, high nutritional value, low fat content, and fluffy texture and lengthens two to three times upon being cooked. Basmati is aged for six to twelve months, enhancing its famous aroma and taste, minimizing rice stickiness and is then enjoyed by food connoisseurs around the globe.